It has been said that drinking Champagne is like tasting the stars; sparkly, effervescent, and magical. But drinking Champére from Emily in Paris is like chomping on garbage, supposedly, and a bottle of Champére is only worth being sprayed during celebratory times (see: the Cubs win the World Series, a Bachelorette party, or when the clock strikes midnight on New Year's Eve).
Or, as we see in Emily in Paris Season 2 Episode 2, spraying on yourself for the Instagram grid.
You have to appreciate the self-awareness of Camille's family to agree to market their product as garbage Champagne that you just spray on yourself. That said, the act of spraying Champére raises a few questions.
1. Who is going to spend money on a bottle of Champagne and not drink it?
There's definitely an audience for this Champagne, don't get me wrong. For the right price ($20 absolute max) I could see myself buying a bottle of Champére to spray poolside at my best friend's Bachelorette party. I'm sure the uber rich would do the same for much smaller celebrations, but I don't see them going for a budget bottle of Champére. (Mortifying.) And as someone born and raised in Chicago, I certainly don't see a sports bar full of people rooting for the hometown baseball team buying Champére to celebrate the World Series, like Emily showed Camille's family in Season 1. (In Chicago, that's when you order shots of Malort.)
But let's say you do buy a bottle of Champére to spray, because you have your Christmas money from Grandma and are like, "What the hell! I'll live a little!" Are you telling me you'd really be the person...
2. Who would spray an entire bottle of Champagne on themselves?
This is what really left me aghast in Episode 2 of Emily in Paris. Emily, a marketing professional who is mingling at a trendy sea-side restaurant checking in on a client's product, let the staff of said restaurant spray an entire bottle of Champagne on her. In public! On her dress! And her bucket hat! The horror.
The cleanup alone seems to be the biggest hiccup in Champére's success. The majority of people in my circle would not want to constantly be ruining their clothes with the stickiness of a Champagne. Spraying Champére at a wedding on the bride and groom? Yeah right! That dress cost more than Emily's Dior Vespa. At your friend's chic New Year's party? You've got to be kidding me. They just had someone come in and wax the floors. And my gut is telling me bars around the world aren't dying to have drunk people spraying Champagne around their establishment, either.
So if we're not buying Champére to drink... and the logistics of buying it to waste/spray make it not worth it, I ask you this, Emily Cooper, who is buying Champére?
Images: Netflix