Membership price increase

I just got an email about a price increase on the All Access Membership (so if you use the bike or the tread) from $39 to $44. While I'm not thrilled that they're raising the price, I'm glad it's only by $5. They talk about all the features they've included over the last 8 years, but to be honest, how many do you actually use?? These days I've been "just riding" and haven't even been taking classes, which is more my fault than Peloton's. Is anyone upset by this? Kinda feels like we have no choice since the bike isn't very functional without the membership.