Would you join a reality TV show even if the producers tell you that you will be the villain?

It seems that nowadays there's always a villain edit on reality shows, even if the truth is a little less clear. So here's the question: would you join a reality show, one that would probably lead to a lot of business opportunities and wealth, but you have to get the villain edit?

The producers tell you ahead of time that they will be making you look like the bad guy. Do you still join?