Premium- Summer House -Are Drunk 30-Somethings The Future Of Bravo?
Something has changed. The winds have shifted, the tides have turned, because I don't think the Real Housewives franchise reigns supreme on Bravo anymore. Since 2013, when we were introduced to the first non-Housewives spinoff, Vanderpump Rules, I think there has been a slow but steady break from the traditional format we became accustomed via Orange County's premiere in 2006.
For the better part of a decade, we watched women in their 40s and 50s live out loud and navigate their lives while juggling family and business, which, don't get me wrong, was very entertaining, but it left an opening for a younger set who are less established, more dysfunctional, more willing and able to party, and, to many watching at home, more relatable.
After the incredible success of Vanderpump Rules, Bravo took note and gave us Southern Charm and then Summer House, and since then, these shows and their stars have kind of taken over our televisions and Instagram feeds. With the rise of social media, these younger Bravo shows, in both cast member and audience member, have found more engagement online. And because most of the Housewives are part of a generation that isn't exactly into authentically utilizing social media, I find myself gravitating toward the Summer House and Southern Charm casts.
Maybe it's my age and I relate to them because we are at similar stages in life, or maybe it's their dedication to messiness and drunken drama, but I hang on every single Instagram post. I play detective to see who is the background of videos, I decode body language to try to figure out who is currently fucking who... I just can't get enough.