Bethenny Frankel... beauty influencer?

Have y'all been following Ms. Bethenny "Know It All" Frankel and her TikToks on beauty? I don't know how it started — I'm guessing an innocent "here's what i think is worth it" — but now she's fully leaning into this new role of hers as someone who recommends products, high budget and low budget, and calls out expensive (and inexpensive) brands that aren't worth the money.

It's a very bizarre and niche corner of TikTok (Housewives x Beauty) but I honestly find it calming? She always seems very rushed and slightly irritated that she's filming the videos, even though she's doing it by choice, and IDK... makes me miss the B!

Here's a great example — I love that she doesn't mind hyping up drugstore brands!: