On Wednesday evening April 7, Khloe Kardashian responded to the unedited, unfiltered bikini photo of her that surfaced on the internet on Easter Sunday, April 4. Khloe posted a long explanation to her Twitter and Instagram about the judgement and pressure she feels to "fit into the perfect mold that others have set for us."

Many people responded online, commenting that it's the "mold" that the Kardashians have perpetuated (and profited from) much to the general public's chagrin — not the other way around.

As for filtering and photoshopping (or "a good edit here and there" as she put it), Koko defended that as her right "...to present myself to the world the way I want to be seen, and it's exactly what I will continue to do unapologetically."

Khloe immediately emphasized this by going on Instagram Live wearing a bikini in a bathroom with dim lighting and grainy video quality. She later posted the Live video to her grid with the contradicting caption, "To show you all this isn't photoshopped."

Why try to convince us a video hasn't been edited after just explaining to us that you're unapologetic about showing us edited content? Which is it?

Over the last 72 hours, the powers that be at KKW Brands launched a takedown campaign against the social media users who posted and reposted Sunday’s picture on Reddit, Twitter, and various Instagram accounts, as reported by the accounts themselves. Even by Kardashian standards, this felt like a massive overreaction.