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11 Things About LuLaRoe You Need To Know After Watching 'LuLaRich'

ByOlivia Truffaut-WongSep. 16, 2021

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Leggings have been my standard uniform ever since lockdown began in March of 2020, so you can bet I jumped at the chance to watch Amazon's new docuseries on the infamous "buttery soft" leggings brand, LuLaRoe. Little did I know it would send me down a rabbit hole of "Girlboss" propaganda, conspiracies, and family feuds. But, for as much wild material as LuLaRich covers, I was still craving more after the four episodes were over. So, here's everything you need to know after watching LuLaRich.

Questions After Watching LuLaRich & Fun Facts:

Obviously, after watching I had a ton of questions. Is LuLaRoe still a thing? How does one even leave an MLM? What exactly is the nature of LuLaRoe's ties to the Mormon Church? I wasn't able to find all the answers, but here are some interesting facts you'll definitely want to know.

You can still join LuLaRoe — at your own risk. Despite the wave of lawsuits and negative media attention, LuLaRoe is still very much alive and well. Today, retailers can join for $499 and get 65 pieces of clothing, per Cheatsheet.com.
And, yes, you can still buy LuLaRoe leggings. Obviously, you can get LulaRoe leggings through an official retailer, but there are also tons of pairs currently being sold by second-hand stores, like ThreadUp, which would be a pretty great place to unload any unsold inventory.
LuLaroe fashion seems heavily tied to Mormonism. According to Racked, LuLaRoe founder DeAnne Stidham, who is a practicing Mormon alongside her husband and co-founder Mark Stidham, first wanted to make clothes that were "modest" — hence the maxi skirts, opaque leggings, dresses with high necklines and long skirts, etc. According to reports, DeAnne imposed strict dress codes for consultants and retailers at events that one insider called a "Culture of Modesty."
Two of the LuLaRoe founders' children are, in fact, married to each other. If you watched LuLaRich all in one sitting, like me, you might have missed the part where DeAnne and Mark talk about how two of their kids — they have 14 total between them — married each other. But, don't worry, it's not gross because they're not blood related! After they got married and blended their families, DeAnne and Mark adopted three children together, one of which ended up marrying DeAnne's adopted son from her first marriage, Michael. Totally normal and not weird at all.
Washington is still paying out damages as part of the $4 million settlement they got from LuLaRoe. After the docuseries premiered on Amazon, the official Twitter account for the Washington State Attorney General made a call to former LuLaRoe retailers in the state, who may be entitled to funds. So far, according to the tweet, 3,617 people have received checks as part of the settlement.

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LuLaRoe is currently fighting multiple lawsuits. The final episode of the docuseries mentions a lawsuit brought by LuLaRoe's clothing supplier, Province Industries. They sued LuLaRoe in 2018 for $49 million and accused the company of not paying them for goods and services. LuLaRoe filed a countersuit in 2019 for $1 billion, and it appears that the suit is still ongoing.
We still have no idea what went down with those leggings and how they're made. One major piece of criticism LuLaRich has faced is that it doesn't delve into the manufacturing of the famous LuLaRoe leggings, nor does it really go into detail on what happened with the stories of moldy inventory.
No, Derryl Trujillo does not personally hold a grudge against Kelly Clarkson. In the documentary, fan-favorite Derryl says that he can't listen to the American Idol winner after she accepted a gig to perform at a LuLaRoe convention in 2018. And while he does choose not to listen to her in his free time, speaking with Vanity Fair, he said he doesn't hold anything against Clarkson personally. "That performance was probably just a check to her. I don't know how much she cares about who she was performing for at that point."
And neither Kelly Clarkson nor Katy Perry were approached for comment. Another important note, per Vanity Fair: the filmmakers did not actually reach out to the singers who performed at LuLaRoe's conventions (Perry took the job in 2017), so feel free to enjoy "Teenage Dream" and "Since U Been Gone" for the time being.
LuLaRoe founder DeAnne Stidham's twin sister, Dianne Ingram, owned her own MLM. It's called Savvi (formerly known as Honey & Lace, and then as Piphany), and is also a clothing retailer. And according to her Instagram, Ingram is getting ready to launch a new MLM business selling fake lashes.
DeAnne sued her twin sister's company in 2019. LuLaRoe sued Piphany in and accused them of poaching LuLaRoe consultants. Per Yahoo, the case was eventually settled, but, still, it sounds like a certifiable mess.